ERIC Number: ED504090
Record Type: Non-Journal
Publication Date: 2008-May-4
Reference Count: N/A
Promoting STEM Education: A Communications Toolkit
National Governors Association
As governors move this important STEM (Science, Technology, Engineering and Mathematics) policy agenda forward, they may find that some of their constituents have yet to be persuaded of the need for improvement. Some citizens and stakeholders may fail to grasp the strong link between high-quality STEM education and economic development in the state. Others may question the value of rigorous and relevant STEM courses for high school students who do not intend to pursue science- or math-intensive careers. Still others may believe that STEM education should be reserved for only the most advanced students. All of these message barriers can and must be addressed. This toolkit provides core messages, materials, and communications strategies to help governors overcome such challenges and build strong support for STEM education initiatives. Discussion areas include: (1) Strategic Planning; (2) Message Development; (3) Frequently Asked Questions; (4) Sample Media Releases; (5) Example Op-Eds; and (6) Sample Congressional Testimony.
Descriptors: Economic Development, Strategic Planning, Communication Strategies, Higher Education, Guides, Educational Policy, State Programs, Technology, Engineering Education, Mathematics Education, Science Education, Elementary Secondary Education, News Media, Organizational Communication, Public Support, Guidelines
National Governors Association. 444 North Capitol Street, Washington, DC 20001-1512. Tel: 202-624-5300; Fax: 202-624-5313; Web site: http://www.nga.org
Publication Type: Guides - Non-Classroom
Education Level: Elementary Secondary Education
Authoring Institution: National Governors' Association, Washington, DC. Center for Best Practices.