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ERIC Number: ED502731
Record Type: Non-Journal
Publication Date: 2008-Sep
Pages: 12
Abstractor: As Provided
Reference Count: 14
The Development of Advertising and Marketing Education: The First 75 Years
Applegate, Edd
Online Submission
Advertising and marketing education in colleges began in 1893, when Joseph Johnson of the University of Pennsylvania developed a curriculum in journalism that included information about advertising. Other universities developed curricula in journalism that included advertising in the late 1800s and early 1900s. Courses in marketing were offered in 1902 at the University of Michigan, the University of California, and the University of Illinois. As marketing developed as a discipline, courses in advertising were included. Indeed, courses in advertising could be found in numerous journalism as well as business programs throughout the country before Frank C. Pierson's "The Education of American Business" was published in 1959. Because of Pierson's critique of business programs, many eliminated courses in advertising.
Publication Type: Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States