ERIC Number: ED501914
Record Type: Non-Journal
Publication Date: 2004
Strategies for Change: A Field Guide to Social Marketing for School Health Professionals
American School Health Association (NJ3)
Strategies for Change outlines how to use social marketing strategies to influence change in the health programs in a building, district or community. Authors describe how to develop a strategy to influence district administrators, school board members, colleagues and parents. This step-by-step guide leads through the process for developing, establishing and conducting a successful behavior-changing plan. Chapters include: Establishing a Blueprint for Change; Clarify Roles, Responsibilities and Influence; Seeing Things from the Audience's Perspective; Crafting Your Message; Making the Most of Your Message; and Different Ways to Use Social Marketing in Schools. Worksheets are included to: Build the Framework to Pursue Your Goals; Identify Benefits and Barriers; Identify Target Audience Perceptions; Brainstorm Ways to Promote Your Message; and Develop an Effective Message.
Descriptors: Health Programs, Audiences, Marketing, Behavior Change, Boards of Education, Educational Strategies, School Districts, Administrators, Guides, Parents, Health Education, Health Personnel, Health Promotion, Social Environment, Persuasive Discourse, Communication Strategies, Change Strategies, Program Development
American School Health Association. 7263 State Route 43, P.O. Box 708, Kent, OH 44242. Tel: 330-678-1601; Fax: 330-678-4526; e-mail: firstname.lastname@example.org; Web site: http://www.ashaweb.org
Publication Type: Guides - Non-Classroom
Education Level: Elementary Secondary Education
Authoring Institution: American School Health Association, Kent, OH.