ERIC Number: ED500961
Record Type: Non-Journal
Publication Date: 2007-Mar
A Broad Mission, Clear Public Image, and Private Funding: Can Community Colleges Have It All? In Brief
Sunderman, Judith A.
Office of Community College Research and Leadership
Community colleges have an opportunity to engage in institutional advancement while conveying a timely and inspiring message, but the collective voice of the institution needs to be focused and clear. As a result, community colleges need to carefully evaluate their mission, public image, financial needs, and donor base in order to identify a coherent and compelling message that speaks to the hearts and minds of constituents. Strategies for overcoming this and other impediments to successful fundraising are offered in this Office of Community College Research and Leadership (OCCRL) brief.
Descriptors: Community Colleges, Institutional Advancement, Private Financial Support, Institutional Mission, Public Opinion, Financial Needs, Donors, Fund Raising, Success, Access to Education, Resource Allocation
Office of Community College Research and Leadership. 51 Gerty Drive Room 129, Champaign, IL 61820. Tel: 217-244-9390; Fax: 217-244-0851; e-mail: firstname.lastname@example.org; Web site: http://occrl.ed.uiuc.edu
Publication Type: Reports - Evaluative
Education Level: Higher Education; Two Year Colleges
Authoring Institution: Illinois Univ., Champaign. Office of Community College Research and Leadership.
Grant or Contract Numbers: N/A