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ERIC Number: ED499875
Record Type: Non-Journal
Publication Date: 2007-Nov
Pages: 86
Abstractor: Author
A Practical Guide to Strategic Enrollment Management Planning
Wilkinson, R. B.; Taylor, James S.; Peterson, Ange; Machado-Taylor, Maria de Lourdes
Online Submission
Over the past decade, strategic enrollment management (SEM) has become a major force in the organization and practice of higher education. With limited financial resources for financial aid, institutions must balance the need to attract and admit a freshman class that fits well with the institution and also provide the necessary financial support to allow for diversity in student body. This is not a simple task. Bob Wilkinson, a senior scholar of the Educational Policy Institute, along with the late Jim Taylor, Ange Peterson, and Maria de Lourdes Machado-Taylor have pulled together an exceptional guidebook for institutional practitioners and enrollment managers. We hope that the readers of this guide will put it to good use. (Contains 9 figures. Thirteen sample worksheets are included.) [This document was published by the Educational Policy Institute (EPI).]
Publication Type: Guides - Non-Classroom
Education Level: Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A