ERIC Number: ED499117
Record Type: Non-Journal
Publication Date: 2003-Jun
Strategic Planning in Distance Education
Kilfoil, Wendy R.
Distance Education and Training Council
The purpose of strategic planning is to align the institution with the external environment. In fact, it is a complex solution to a complex problem. Environmental change is inevitable and it will always impact one's institution sooner or later. It is better to be proactive, thoughtful, and in charge of change, than to be always in a reactive mode to external stimuli. This publication presents a five step model to guide administrators in effectively implementing strategic planning for distance education. The five-step model suggested in this publication is merely a generic process, not a prescriptive recipe for undertaking strategic planning. Step 1: Where are We Now, suggests studying the baseline information, the mission and its function, the difference between mission, vision and strategy, the collection of data, the use of an analytical tool such as the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, and the use of various data analysis tools that will yield statistical evidence. Step 2: Where Do We Want to Be, includes looking at the data from analyses already conducted in the light of the vision. Step 3 involves determining strategic issues and appropriate strategies. In this step, committee members gather knowledge acquired from data analysis to make real decisions that will affect their institution's future. Step 4 involves implementation and deployment. Successful implementation starts with the preparation done before the strategic planning begins and includes effective teamwork, communication, delegation, and accountability. Finally, Step 5 involves systematic monitoring and evaluation. Concluding this publication is a list of tools and a list of six resources on the business, nonprofit, and education models. (Contains 7 figures.)
Descriptors: Strategic Planning, Distance Education, Vision, Data Analysis, Educational Planning, Teamwork, Cooperative Planning, Higher Education
Distance Education and Training Council. 1601 18th Street NW Suite 2, Washington, DC 20009. Tel: 202-234-5100; Fax: 202-332-1386; Web-site: http://www.detc.org
Publication Type: Guides - Non-Classroom
Education Level: Higher Education
Authoring Institution: Distance Education and Training Council, Washington, DC.
Grant or Contract Numbers: N/A