"EGao" is a network producing form and is popular in campus. In order to amuse the masses, it changed and reformed films, TV, picture menus and songs by imitating, overdrawing and self-betrayal means. The impact of "EGao" is greater and greater in the young, especially in the university, it has become a fashion. The paper analyzed its concepts, types and social psychology attribution, in the same time, put forward some advices on how to treat the following social and mental problems.