ERIC Number: ED496877
Record Type: Non-Journal
Publication Date: 2004-Jan
Framing Early Childhood Development: Strategic Communications and Public Preferences
Gilliam, Franklin D.; Bales, Susan Nall
UCLA Center for Healthier Children, Families and Communities
This brief focuses on the potential role that strategic communications can play in helping state (Maternal Child Health) MCH programs and their collaborating partners frame their message to enhance the public's understanding of the importance of early child development and the need for a comprehensive and integrated early childhood system. The framing of issues affects public policy preferences, and how people think about an issue affects their actions. Issues covered in this brief address: (1) how the public and policymakers view child development; (2) how frames prevent the public from understanding; (3) where frames come from; (4) what reframes for early childhood policies have been attempted and their consequences; and (5) what we presently know about framing early childhood development. This brief has been adapted from the full report entitled "Framing Early Childhood Development: Strategic Communications and Public Preferences."
Descriptors: Cognitive Structures, Public Policy, Communications, Young Children, Child Development, Child Care, Early Childhood Education, Human Capital, Persuasive Discourse, Outcomes of Education, Partnerships in Education
UCLA Center for Healthier Children, Families and Communities. 1100 Glendon Avenue Suite 860, Los Angeles, CA 90024. Tel: 310-794-2583; Fax: 310-794-2728; e-mail: firstname.lastname@example.org; Web site: http://www.healthychild.ucla.edu
Publication Type: Reports - Descriptive
Education Level: Early Childhood Education
Sponsor: Health Resources and Services Administration (DHHS/PHS), Washington, DC. Maternal and Child Health Bureau.
Authoring Institution: University of California at Los Angeles, Center for Healthier Children, Families and Communities.