ERIC Number: ED496501
Record Type: Non-Journal
Publication Date: 2006
The Dilemma of the Tuition-Driven College
Dehne, Gerald; Small, Christopher
Association of Governing Boards of Universities and Colleges, Trusteeship v14 n5 Sep-Oct 2006
The term "tuition driven" no longer pertains only to private colleges. As state appropriations to public universities dwindle, more colleges are relying to a greater degree on keeping classes full in order to generate revenue. The fact is, virtually all institutions are essentially tuition driven. Although trustees generally understand what being in that predicament means, most lack important information that would enable them to ask revealing questions about their institution's ability to attract a sufficient number of desirable students. This article presents fourteen things board members should know about the student-recruitment process on tuition-driven campuses.
Descriptors: Universities, Private Colleges, Tuition, Public Colleges, Student Recruitment, Educational Finance, Student Attitudes, Public Relations, Paying for College
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Guides - Non-Classroom
Education Level: Higher Education
Authoring Institution: Association of Governing Boards of Universities and Colleges, Washington, DC.