Prospective board members of the caliber sought by institutions of higher learning have many options, many worthwhile causes in which they can engage, and many places to do so, including other colleges and universities. The time they can devote to volunteer activity is carefully apportioned and usually directed to groups defined by common interest--sometimes professional and, more often than not, personal. But despite the alternatives available to potential trustees, published guidelines always seem to emphasize what is expected from trustees, rather than the environment trustee recruits will encounter or how they stand to benefit from their involvement with the institution. In an era when the challenge of recruiting meritorious trustees is more difficult than ever, the author suggests that colleges and universities present the benefits of trusteeship to recruits along with its responsibilities. In this article, he lists the benefits of trusteeship at his institution and explains why they are so attractive to prospective board members.