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ERIC Number: ED495613
Record Type: Non-Journal
Publication Date: 2004-Nov-17
Pages: 160
Abstractor: ERIC
ISBN: ISBN-978-1-4129-0445-2
The School Leader's Guide to Understanding Attitude and Influencing Behavior: Working with Teachers, Parents, Students, and the Community
Pryor, Brandt W.; Pryor, Caroline R.
Corwin Press
Solving school problems and making policy decisions require that we anticipate how people will feel about an issue or how they will behave. School leaders must understand the values, attitudes, and beliefs brought to different situations. "The School Leader's Guide to Understanding Attitude and Influencing Behavior" makes it possible for educators to scientifically understand and influence the attitudes and behaviors of diverse constituencies, both inside and outside the school. Using the Model of Reasoned Action (MORA) enables readers to understand how people form attitudes and make decisions about a wide variety of future behaviors. Armed with this information, educators can change attitudes and influence behavior of teachers, staff, parents, and the community. This excellent resource includes: (1) Examples of attitude scales; (2) A sample questionnaire; (3) A checklist of steps through an attitude-behavior study; (4) Tables to organize and report data; and (5) Data analysis presented in an easily-applied manner. Following a preface, this book is divided into three parts. Part I, A Useful Model for Changing School Behavior, presents: (1) How Are Attitudes and Behaviors Formed?; (2) How Are Attitudes Toward People Formed and Changed?; (3) How Are Attitudes Toward Behaviors Formed and Changed?; (4) How Is Perceived Social Pressure Formed and Changed?; and (5) Putting It All Together: The Model as a Whole. Part II, Conducting Your Study, continues with: (6) Narrowing Your Interest; and (7) Collecting Your Data. Part III, Understanding and Applying Your Results, concludes with: (8) Analyzing and Reporting Your Results; and (9) Applying Your Results to Your Interest. The book concludes with five resources; a list of references; and an index.
Corwin Press, A SAGE Publications Company. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail:; Web site:
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Media Staff; Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A