Get teens excited about reading by using the readers own love of books along with a good dose of market savvy. This simple, upbeat guide is packed with practical guidelines and a wealth of exciting ideas for promoting books and reading through everything the reader does--from collection building, designing the space, and creating a Web site, to booktalking, readers' advisory, and special events. The Table of Contents lists the following chapters: (1) Understanding Teen Assumptions about Reading, Books, and Libraries; (2) So Where Did You Get Those Jeans?; (3) Building Teen Collections; (4) Space for Books, Space for Reading; (5) On Sale Now! Creating book Displays and Bulletin Boards; (6) Print Promotions; (7) Web It; (8) Tell me about a Book you Read and Enjoyed--Or How about a Movie?; (9) Booktalking; (10) It's happening at the Library: Book-Centered Activities and Events. The book concludes with Appendices and an Index.