This article will outline a framework that change agents can use to facilitate the use of web based learning by higher education faculty. The paper begins by describing a general overview of adoption, change, and implementation theories based on the work of E.M. Rogers, Donald P. Ely, and others. The authors then describe a generic, macro level model for implementing innovations in higher education. This generic implementation model includes seven components: Resources, infrastructure, people, policies, learning, evaluation, and support. The seven components of the generic model are then adapted for use as a framework for developing strategies to facilitate the use of web-based learning by higher education faculty. Specific recommendations for facilitating the use of WBL among higher education faculty are included in each part of the framework. For example, a recommendation related to Policies is "Universities may also have to adapt existing policies related to student fees, prerequisite courses, faculty evaluations, testing, degree requirements, and residency requirements, among others, in order to successfully implement web-based learning."