ERIC Number: ED491088
Record Type: Non-Journal
Publication Date: 2004
Effective Community Relations: A Handbook for Independent Schools
National Association of Independent Schools (NAIS)
If readers want to improve ties with their local community, government, town, or civic groups, then this is the handbook to read. This guide focuses on how to conduct a community relations audit, develop a CR strategy, build a CR team, communicate more effectively with neighbors, and handle crises well. The handbook also includes a sample economic impact statement, pointers on developing strong government relations, and more. Charlotte Murphy, director of communications at Choate Rosemary Hall (CT), edited the publication and based it on a resource published by the National Association of Independent Schools (NAIS) and the Association of Independent Schools of Greater Washington. The contents of this book include: (1) Preparing for the challenges ahead: The community relations audit; (2) Developing a proactive strategy; (3) Building your community relations team; (4) Learning to communicate; (5) Handling trouble; (6) When it works: Case studies of seven schools; and (7) Additional resources.
Descriptors: Economic Impact, Community Relations, Private Schools, Communication Skills, Case Studies, School Community Relationship, Audits (Verification), Needs Assessment
National Association of Independent Schools, 1620 L Street, NW, Suite 1100, Washington, DC 20036-5695. Tel: 202-973-9700; Fax: 202-973-9790; e-mail: firstname.lastname@example.org.
Publication Type: Books; Guides - General
Education Level: N/A
Authoring Institution: National Association of Independent Schools, Washington, DC.