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ERIC Number: ED490996
Record Type: Non-Journal
Publication Date: 2004
Pages: 34
Abstractor: Author
Understanding Alumni Giving: Theory and Predictors of Donor Status
Hoyt, Jeff E.
Online Submission, Paper presented at the Annual Forum of the Association for Institutional Research (AIR) (44th, Boston, MA, May 28-Jun 2, 2004)
The current study tests a theoretical model of alumni giving developed inductively from prior research. Donor status is directly predicted by willingness to give, alumni involvement, perceptions of the economic environment, perceived need, charitable preferences, receipt of a scholarship and capacity to give along with several indirect predictors. (Contains 2 figures and 4 tables.) [An alumni donor survey is included.]
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A