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ERIC Number: ED489076
Record Type: Non-Journal
Publication Date: 2004-Sep
Pages: 26
Abstractor: ERIC
The Key to Competitiveness: Understanding the Next Generation Learner--A Guide for College and University Leaders
American Association of State Colleges and Universities
It is unclear whether the Net generation is pushing innovations in communications technologies (because of their fascination with it) or if advances in communications technologies are influencing the Net generation. That discussion is not nearly as relevant as their perceptions of the role technology plays in their lives. Whereas the older peers and siblings of these students may regard technology as important, this generation regards it as oxygen. They see no other way to work, form and maintain relationships, or pursue their education. They are digitally literate, mobile, and always connected. Although their parents fear that technology will have an isolating effect on their kids? lives, Net geners are highly social and they perceive technology as an efficient--and natural--way to engage in social interaction. They don?t necessarily believe that classroom time should be replaced by technology, but they expect their learning experience to be enhanced by technology. They expect lectures, notes, and syllabi to be available for download. They count on being able to reach their professors online 24/7, they want campus business systems to be automated, and they expect to have their customer service needs met in a seamless manner. Creating the connection between student characteristics and college and university functions will be a critical step in campuses remaining competitive.
American Association of State Colleges and Universities, 1307 New York Avenue, NW, Fifth Floor, Washington, DC 20005. Tel: 202-293-7070; Fax 202-296-5819; e-mail:
Publication Type: Books; Guides - General
Education Level: Higher Education
Audience: Students; Administrators
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A