ERIC Number: ED489017
Record Type: Non-Journal
Publication Date: 2004-Mar
School Finance Elections: A Comprehensive Planning Model for Success
Lifto, Don E.; Senden, J. Bradford
Rowman & Littlefield Education
"Education officials need to furnish leadership in school elections.... An unsuccessful election reduces educational opportunities for students" (Kimbrough and Nunnery, 1971, p. 4). Who can argue with this simple statement? Providing effective leadership, however, is not that easy. Research and practice have yet to yield an election formula that always produces winners. Whether it is requests for bricks and mortar or more operating money, each election type and context are unique with no guarantee that a set of campaign strategies--successful in one district--will not fail in your community. If successful campaigns were not such a delicate balance of science and art, the key to success would have long since been discovered, resulting in significantly more school districts winning at the ballot box. As members of the baby-boom generation collectively watch their last child receive a diploma from our nation's public schools, passing school finance elections is going to be even more difficult, promising tougher battles with the electorate and tighter margins between success and failure. This book represents a marriage of research and successful practice, presenting a comprehensive planning model for school leaders preparing for and conducting school finance elections. Information presented emphasizes systems and strategies rather than specific campaign tactics. Avoiding a myopic focus on tactics allows school leaders to elevate their thinking to a more comprehensive and long-range vision of election planning. Each of the chapters elaborates on one of the ten elements in the authors' comprehensive planning model. Use of this model has reaped success in all types of school districts from New Jersey to California, and Lifto and Senden hope that it brings readers success at the ballot box as well. The book is designed for school administrators, school board members, school business officials, architects and planners, public finance businesses and, university professors teaching educational administration classes. After an introduction and a foreword by Paul D. Houston, this book is organized into the following sections: (1) Research to Practice; (2) The Voter File and Count Book; (3) Looking Back To Plan Forward; (4) Mapping; (5) Community Survey; (6) Ballot Questions; (7) Ongoing and Targeted Communications; (8) Planning; (9) Leadership and Organization; and (10) Execution of Campaign. A list of figures, tables, and maps is also included. ["School Finance Elections" was co-published with the American Association of School Administrators.]
Descriptors: Boards of Education, School Business Officials, School Districts, Leadership Effectiveness, Elections, Educational Finance, Educational Administration, Community Surveys, Educational Change
Rowman & Littlefield Publishing Group, 4501 Forbes Blvd., Suite 200, Lanham, MD 20706. Tel: 800-462-6420 (Toll Free).
Publication Type: Books; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: American Association of School Administrators, Arlington, VA.