ERIC Number: ED484955
Record Type: Non-Journal
Publication Date: 2004-Aug
Effective Higher Education Recruitment Strategies: Findings from a Research Study of San Antonio College
Cortez, Josie Danini; Cortez, Albert
Intercultural Development Research Association
Hispanic students value a college education. Among high school graduates, Hispanic students are second only to Asian students in attendance at colleges and universities. Richard Fry of the Pew Hispanic Center summarizes, "There can be no doubt that Latino families are willing to invest in their children?s education" (2002). Much of what accounts for the gap between enrollment and graduation is a lack of support systems that are available to other students. This, coupled with "underfunded, understaffed, and under performing high schools," sets up Hispanic students for failure rather than success (Fry, 2002). With this as a backdrop, the Intercultural Development Research Association recently completed research to identify effective strategies for recruiting Hispanic and low-income students to enroll in San Antonio College. San Antonio College commissioned IDRA to identify best practices for recruiting Hispanic and low-income students. IDRA conducted focus group and individual interviews to gather insights on what the target groups perceived to be issues, concerns, and effective strategies. The findings are informing strategies that the college will use to improve its recruitment of Hispanic, low-income students. This article summarizes briefly the methodology and outlines the results of the literature review and interviews with several "best practices" universities. [This document is Part 1 of 3. For Part II, see ED484935. For Part III, see ED484933. This document originally appeared in the "IDRA Newsletter", however some accompanying charts and graphs may not be provided here.]
Descriptors: Student Recruitment, High School Graduates, Hispanic American Students, Low Income Groups, Higher Education, Enrollment Management, Community Colleges
Intercultural Development Research Association 5835 Callaghan Road, Suite 350, San Antonio, Texas 78228-1190. Tel:210-444-1710; Fax: 210-444-1714.
Publication Type: Reports - Research
Education Level: High Schools; Two Year Colleges
Sponsor: The DuPont Foundation
Authoring Institution: Intercultural Development Research Association, San Antonio, TX.