ERIC Number: ED483247
Record Type: Non-Journal
Publication Date: 2004-Aug
Commercial Activities in Schools: Use of Student Data Is Limited and Additional Dissemination of Guidance Could Help Districts Develop Policies. Report to Congressional Requesters. GAO-04-810.
Shaul, Marnie S.
US Government Accountability Office
This study examined (1) the extent to which, since 2000, states have enacted and proposed statutes and regulations to govern commercial activities in schools; (2) the extent to which districts have developed policies implementing amended provisions of the Protection of Pupil Rights Amendment (PPRA) in the No Child Left Behind Act on the use of student data for commercial purposes; and (3) what guidance the Department of Education (Education) has disseminated. Researchers examined state laws, surveyed a national sample of school districts, analyzed policies provided by districts, interviewed officials at Education, and looked at Education?s guidance. They also updated findings from the districts that had been visited in 2000. Results indicated that since 2000, 13 states have established laws addressing commercial activities in public schools, and at least 25 states are considering such legislation. Of the states establishing new laws, 6 established laws affecting market research by addressing the use of student data for commercial activities. Almost all of the proposed bills targeted the sale of food and beverages. Prior to 2000, 28 states established laws addressing commercial activities, particularly product sales and advertising. At that time, only 1 state passed a provision affecting market research. PPRA provisions require districts to implement policies on the collection, disclosure, or use of student data for marketing and selling purposes, and researchers estimate that about two-thirds of the districts nationwide believe they are developing or have developed such policies. However, of the 61 districts that provided policies for the study, only 19 such policies addressed these issues. Education has undertaken several activities, such as sending guidance to state education agencies and school district superintendents and posting information on its Web page, to inform districts about the student information provisions of PPRA, but many districts appear not tod the new requirements.
Descriptors: State Regulation, State Legislation, Federal Legislation, Educational Policy, School Districts, Business, Advertising, Food, Federal Government, Data Analysis, Public Schools
U.S. Government Accountability Office, 441 G Street NW, Room LM, Washington, DC 20548. Tel: 202-512-6000; TDD: 202-512-2537; Fax: 202-512-6061.
Publication Type: Reports - Descriptive
Education Level: Elementary Secondary Education
Authoring Institution: US Government Accountability Office