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ERIC Number: ED482346
Record Type: Non-Journal
Publication Date: 2003-Mar-9
Pages: 30
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Commercial Assault on Children and the School Environment.
Molnar, Alex
Commercialism in schools is the topic of this transcribed presentation. It addresses advertisements on school buses and educational websites; schools and districts exclusive agreements with bottling companies to sell only their products; corporate marketing to schools; corporate presence at educational conferences; corporate sponsorship of curriculum materials; and similar commercial activities in schools. The presentation begins with a history of commercialism in schools and follows with a discussion of the difference between education and marketing. The presentation goes on to discuss details of marketing campaigns aimed at schools; the costs of corporate support for education; the obesity problem among school-aged children; and education management organizations. The presentation ends with a question-and-answer session. (WFA)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: Administrators; Practitioners; Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A