ERIC Number: ED481831
Record Type: Non-Journal
Publication Date: 2003-Jun
Reference Count: N/A
Digitally Included: Business-Community Partnerships To Promote the Use of Information and Communication Technologies.
This publication describes efforts in the United Kingdom (UK) to develop mutually beneficial, collaborative partnerships between businesses and communities that promote digital inclusion (access to information and communication technologies). Case studies of different kinds of relationships are listed, including UK online centers, schools, events in public spaces, events for voluntary and community groups, supporting the use of ICT by community/voluntary organizations, computer refurbishing, and innovation in the use of technology. (Some of the benefits to businesses are as follows: (1) developing brand reputation and customer loyalty; (2) networking with other businesses and local and national government; (3) improving recruitment and retention of staff; (4) developing employee skills; (5) developing new market places for goods and services; (6) understanding market opportunities by working with customers in new ways; and (7) increasing the number of people who can make use of e-business. Benefits to the community are that collaboration enables communities of all kinds to communicate and learn in new ways and it helps find innovative ways to tackle social problems. Advice for community-based organizations that wish to approach businesses and research companies include the following: (1) examine the needs of the organization; (2) locate business that might have special interests in the organization's charitable causes; (3) research potential companies; and (4) ensure that the time necessary to manage relationships is available.) Contains "next steps" for business and community organizations as well as a list of resources. (MO)
Descriptors: Business Responsibility, Case Studies, Community Cooperation, Community Coordination, Community Organizations, Community Services, Computer Oriented Programs, Corporate Support, Free Enterprise System, Information Technology, Labor Turnover, Marketing, Organizational Objectives, Partnerships in Education, Professional Development, Recruitment
Business in the Community, 137 Shepherdess Walk, London N1 7RQ, UK (first copy free, additional 25 British pounds). Tel: 0870 600 2482; e-mail: firstname.lastname@example.org; Web site: http://www.bitc.org.uk/index.html. For full text: http://www.bitc.org.uk/docs/Bitc_Digitial_inclusion_May03.pdf.
Publication Type: Opinion Papers; Reports - Descriptive
Education Level: N/A
Sponsor: Department for Education and Skills, London (England).
Authoring Institution: N/A
Identifiers - Location: United Kingdom