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ERIC Number: ED481737
Record Type: Non-Journal
Publication Date: 2002
Pages: 6
Abstractor: N/A
Reference Count: N/A
E-Business Education: A Quantitative Review of Program Attributes and Offerings.
Novitzki, James E.
This paper reviews several previous studies of course offerings in a large number of Electronic Business/Commerce concentrations in both MBA and MS programs. Results from these earlier studies indicate that there is no apparent consensus in what knowledge is core to the Electronic Business/Commerce concentration. This study takes data from these previous studies and looks at the number and types of courses offered in Electronic Business/Commerce concentrations and compares and contrasts what is offered in MS and MBA programs. This analysis reveals that there are some trends that can be identified in Electronic Business/Commerce concentration offerings. Certain core knowledge is offered in many of the programs reviewed, but the level presented varies greatly. The analysis also reveals that there is some correlation among the most common course offerings. A key discriminant is the presence of an E-business marketing course. When this course is present, it often signals the co-occurrence of other specific additional courses, forming a package of core course content. When the course is not part of the program, there is significant variation among the remaining course offerings of the program. (Contains 11 references.) (Author)
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A