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ERIC Number: ED480873
Record Type: Non-Journal
Publication Date: 2003-Apr-11
Pages: 13
Abstractor: N/A
Reference Count: N/A
Texas School Communications Study: Training for Frontline School Practitioners Is Indicated.
Calvin, Christopher; Stark, Stephen
The purpose of this study was to investigate the attitudes of 81 teachers and 43 site administrators about the classroom instructors public relations role. This research was completed in two school districts in Texas during the spring semester of 2000 using an instrument developed for the study. Findings show that: (1) classroom instructors and site administrators perceive the teachers public relations role as critical to school success; (2) a majority of classroom instructors did not receive either preservice or inservice public relations training; and (3) site administrators felt more strongly than teachers that teachers should receive public relations training. (Contains 4 tables and 32 references.) (Author/SLD)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Texas