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ERIC Number: ED480717
Record Type: RIE
Publication Date: 1994-Sep
Pages: 119
Abstractor: N/A
Review and Synthesis of Research in Marketing Education 1979-1989: A Decade of Research Influences.
Littman, Michael J.
A study synthesized findings of research in marketing education (ME) from 1979-89 in these 10 categories: administration, curriculum, evaluation, guidance/counseling, human resource, instruction, learner characteristics, philosophy and objectives, program design, and teacher education. During the 1980s, continued environmental threats and educational demands for excellence and accountability caused ME to refine and clarify its educational strategy, mission, focus, curriculum, and standards. Findings showed a national core curriculum was developed to enhance ME's identity with various audiences; evaluation studies concluded ME was successful, based on a positive impact on student achievement, employment, and economic attainment and on teacher preparation and professional development; guidance counselors supported ME courses for college-bound students; ME made a positive contribution to human resource needs and students made positive individual contributions in support of the economy; use of learning activity packets and instructional technology had a positive impact on instruction; students made gains in cognitive knowledge, affective outcomes, and human relations; evolution of ME philosophy led to consensus building and national standards; and teachers were satisfied with teacher education instruction and program content. (The bibliography contains 208 research studies and 14 publications.) (YLB)
Publication Type: Information Analyses; Reference Materials - Bibliographies
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Supported by Delta Pi Epsilon Research Foundation, Inc.