ERIC Number: ED480373
Record Type: Non-Journal
Publication Date: 2002-Jun
Reference Count: N/A
Marketing Violent Entertainment to Children: A Twenty-One Month Follow-Up Review of Industry Practices in the Motion Picture, Music Recording and Electronic Game Industries. A Report to Congress.
Federal Trade Commission, Washington, DC.
In a report issued in September 2000, the Federal Trade Commission contended that the motion picture, music recording, and electronic game industries had engaged in widespread marketing of violent movies, music, and games to children inconsistent with their own parental advisories and undermining parents attempts to make informed decisions about their childrens exposure to violent content. This report responds to requests of the Congressional Committees on Appropriations and from 18 representatives by documenting progress regarding advertisement placement in popular teen media and disclosure of rating and labeling information in advertising. The report details findings that there were virtually no ads for R-rated movies in popular teen magazines, with only one ad for an R-rated video advertised in two teen-oriented magazines. Movie studios widely complied with industry commitments not to advertise R-rated movies in venues with at least a 35 percent audience share, but continue to advertise R-rated films on television programs popular with teens. Movie studios continue routinely to disclose ratings and reasons for ratings in television and print advertisements, although there are still many ads with unclear rating reasons. The music industry continues to place explicit-content music ads on television programs and in print magazines popular with teens. Although not widespread, there has been progress made in placing the Parental Advisory Label in music industry advertising. There has been widespread compliance within the electronic game industry with standards for limiting ads for M-rated games where children comprise 35 percent of the television audience or 45 percent of the print audience, although several examples of such ads could be found. The electronic game industry continues to provide rating information prominently in most advertising. The report concludes with suggestions for voluntary improvements. Information on the data collection methods and television and print demographics are appended. (Contains 126 endnotes.) (KB)
Descriptors: Adolescents, Advertising, Children, Compliance (Legal), Federal Regulation, Film Industry, Influences, Mass Media, Mass Media Role, Merchandising, Popular Music, Video Games, Violence
Federal Trade Commission, 600 Pennsylvania Avenue, NW, Washington, DC 20580. Tel: 877-FTC-HELP (Toll Free); Web site: http://www.ftc.gov. For full text: http://www.ftc.gov/reports/violence/mvecrpt0206.pdf.
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: Federal Trade Commission, Washington, DC.