ERIC Number: ED479820
Record Type: RIE
Publication Date: 2002-Oct
Making News: How the IL Movement Cultivates Media Relationships--A National Conference (Oklahoma City, Oklahoma, October 16-18, 2002). Participant's Manual.
Burnett, Jennifer; Kemp, Janine Bertram; Williams, Brad; Jones, Darrell Lynn; Buppapong, Raweewan; Langbehn, Kristy; Petty, Richard; Heinsohn, Dawn
The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research Utilization and the National Council on Independent Living, and conference learning objectives. The first section contains handouts including a media checklist, tips for getting coverage, basics of writing a press release, the press release layout (on agency letterhead), and guidelines for writing an op-ed piece. The bulk of the document consists of a reprint titled "ImPRESSive: Media Tip Sheets for Advocates." Sections of this publication address the following: building and maintaining relationships with reporters; creating working media lists; on the record and off the record (controlling the story); how to shift focus on a story; tips for interviews (newspaper); tips for interviews (radio); tips for interviews (television); and getting your message into national stories. The manual provides examples of newspaper articles written by various disability advocacy agencies and a detailed example of press coverage of a disability issue in one community. Visuals for a PowerPoint presentation complete the manual. (DB)
Descriptors: Administrative Principles, Advertising, Advocacy, Agencies, Disabilities, Independent Living, Mass Media, Newspapers, Organizational Development, Professional Training, Public Relations
ILRU Program, The Institute for Rehabilitation and Research, 2323 S. Shepherd St., Suite 1000, Houston, TX 77019. Tel: 713-520-0232; Fax: 713-520-5785; e-mail: firstname.lastname@example.org; Web site: http://www.ilru.org. National Council on Independent Living (NCIL), 1916 Wilson Blvd., Suite 209, Arlington, VA 22201. Tel: 877-525-3400 (Toll Free); Fax: 703-525-3409; e-mail: email@example.com; Web site: http://www.ncil.org.
Publication Type: Collected Works - Proceedings; Guides - Classroom - Learner
Education Level: N/A
Audience: Administrators; Practitioners; Students
Sponsor: Rehabilitation Services Administration (ED), Washington, DC.
Authoring Institution: Institute for Rehabilitation and Research, Houston, TX.; National Council on Independent Living, Arlington, VA.
Note: Developed as part of the IL NET: an ILRU/NCIL (Independent Living Research Utilization/National Council on Independent Living) National Training and Technical Assistance Project.