ERIC Number: ED479602
Record Type: Non-Journal
Publication Date: 2002-Oct
Reference Count: N/A
Impact Evaluations of Corporate E-Learning.
Ring, Geoff; Reeves, Thomas C.
This paper describes key issues in conducting impact evaluations of corporate eLearning and reports the results of a study that evaluated the impact (including return on investment) of an eLearning implementation by a large telecommunications company. The program was designed to "multi-skill" over 1,000 Customer Service Officers (CSOs) using custom-designed eLearning courses that provided coaching as an integral element. The two critical business objectives of this initiative were to save training costs and to reduce training time. More were realized. The following factors that must be considered when designing an impact evaluation for corporate eLearning are described: evaluation decisions, issues and questions; elapsed time; sample; instruments and techniques; data collection; interpretation of results; secondary benefits; data for the future; and who conducts the evaluation. (Author/AEF)
Descriptors: Computer Assisted Instruction, Corporate Education, Distance Education, Evaluation Criteria, Evaluation Methods, Improvement Programs, Professional Development, Program Effectiveness, Training
Association for the Advancement of Computing in Education (AACE), P.O. Box 3728, Norfolk, VA 23514. Tel: 757-623-7588; e-mail: firstname.lastname@example.org; Web site: http://www.aace.org/DL/.
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A