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ERIC Number: ED479563
Record Type: Non-Journal
Publication Date: 2002-Oct
Pages: 7
Abstractor: N/A
Reference Count: N/A
Professional Skills Training for Social and Behavioral Competence: A Corporate Case Study in Using a Fictional Video Script for Interactive "Learning by Viewing."
Leleu-Merviel, Sylvie; Vieville, Nicolas; Labour, Michel
Faced with a rapidly changing society, the need to develop versatile instructional materials to update the professional skills of experienced practitioners has become a major necessity. This paper outlines the framework of how the project called "Je peux vous aider? (Can I help you?)" was developed. It concerns the training of all the sales teams of a major chain store in France. A premium was put on helping professionals in the field to be more aware of their verbal and non-verbal behaviors. To do this, a series of hybrid pedagogic techniques was used, which included traditional lectures, role plays, a self study video, a DVD video and e-learning. This involved making the content matter as attractive and varied as possible so that learners can acquire knowledge easily in their own way. It is in using a type of instructional design like the "Scenistic Approach" that one can ensure the appropriateness of both the pedagogic scenario and its content. (Author)
Association for the Advancement of Computing in Education (AACE), P.O. Box 3728, Norfolk, VA 23514. Tel: 757-623-7588; e-mail:; Web site:
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: France