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ERIC Number: ED479544
Record Type: RIE
Publication Date: 2002-Oct
Pages: 9
Abstractor: N/A
International E-Learning Business: Opportunities & Strategies.
Hasebrook, Joachim P.; Rudolph, Dirk W.
Education is already a big business. E-learning, by making it easy to import information and skills to anyone, anywhere, anytime, and for any purpose will grow the education market. The big winners will be those vendors that identify and serve emerging and sometimes hidden markets. The biggest growth segments unleashed by e-learning are education for non-traditional students and the use of educational methods in related areas such as public relations, sales, and investor relations. E-learning permits dramatic expansion of the education market. While distance learning is the best-known example, the authors suggest that providing continuing education for busy professionals is a much bigger opportunity. E-learning is primarily about superior solutions for self-study and online courses. These solutions, however, can be readily adapted to sales and public/investor relations. In both cases, the object is to get information across to the recipient. While the education industry correctly emphasizes the learner, that does not mean there is no longer a need for teachers. Teaching and persuading have many things in common and can share many of the same advanced tools. Corporate training and personal career development are segments ripe for explosive growth. Businesses need to impart both general skills and company-specific information to their employees. They need solutions that are highly reliable, consistent, and available in order to bring new employees quickly up to speed. Increasingly, corporations are realizing that the Internet and extranets can be used to train customers and business partners, as well as persuade investors, consultants, industry analysts, and potential customers. (Author)
Association for the Advancement of Computing in Education (AACE), P.O. Box 3728, Norfolk, VA 23514. Tel: 757-623-7588; e-mail:; Web site:
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: In: E-Learn 2002 World Conference on E-Learning in Corporate, Government, Healthcare, & Higher Education. Proceedings (7th, Montreal, Quebec, Canada, October 15-19, 2002); see IR 022 093.