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ERIC Number: ED479061
Record Type: Non-Journal
Publication Date: 2002-Mar-6
Pages: 7
Abstractor: N/A
Reference Count: N/A
Critical Media Literacy: Commercial Advertising.
Henry, Laurie
Studying the influence of mass media on people's lives allows students to view advertising in a new light. This lesson provides students with the opportunity to look at mass media in a critical way--students become aware of the tremendous amount of advertising that they are exposed to on a daily basis. In the lesson, by looking at advertising critically, students begin to understand how the media oppresses certain groups, convinces people to purchase certain products, and influences culture. The lesson is intended for students in grades 6-8 and should take four 45-minute class periods. The lesson plan presents an overview; lists "Theory to Practice" resources and other resources; cites student objectives; gives a 3-step instructional plan; provides diverse activities for the 4-day lesson; suggests activities for extensions and for student assessment/reflections; and addresses National Council of Teachers of English/International Reading Association (NCTE/IRA) standards. Attached is a 10-question form for advertisement dissection and analysis. (NKA)
Managing Editor, ReadWriteThink, International Reading Association, 800 Barksdale Rd., P.O. Box 8139, Newark, DE 19714-8139. E-mail: For full text:
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers; Students
Language: English
Sponsor: N/A
Authoring Institution: National Council of Teachers of English, Urbana, IL.; International Reading Association, Newark, DE.; MarcoPolo Education Foundation.