ERIC Number: ED478293
Record Type: RIE
Publication Date: 2003
Enrollment Strategies To Serve Tomorrow's Students.
Priorities, n21 Spr 2003
This issue explores enrollment strategies colleges and universities will need to serve students in the future. Resources are scarce, and the expectations of the public are changing. Students in the near future will be more numerous, more diverse, and possibly less prepared than any preceding generation. Institutions of higher education will need to accommodate accelerating change. Leaders of higher education institutions will prepare for new enrollment if they: (1) exert the full leadership authority vested in the board and chief executive; (2) anticipate changing market forces; (3) revisit the institution's mission; and (4) align the institution behind its goals. Along with changing enrollment, institutions will need to increase student persistence. It will be necessary both to find and to keep underserved students. Colleges and universities that are successful in the future will alter their capacity to meet demand, invest in distance education and developmental and remedial programs, form strategic partnerships, and develop new funding strategies. Several program descriptions in sidebars describe adjustments institutions are making to meet new enrollment needs. (SLD)
Descriptors: Colleges, Diversity (Student), Enrollment Management, Enrollment Trends, Futures (of Society), Higher Education, Strategic Planning, Universities
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site: http://www.agb.org
Publication Type: Collected Works - Serials; Reports - Descriptive
Education Level: N/A
Authoring Institution: Association of Governing Boards of Universities and Colleges, Washington, DC.
Note: Published three times per year. Theme issue. For issue number 20 (Fall 2002), see ED 467 769.