ERIC Number: ED478094
Record Type: Non-Journal
Publication Date: 2002-Jun
Reference Count: N/A
Marketing Library and Information Services: Comparing Experiences at Large Institutions.
Noel, Robert; Waugh, Timothy
This paper explores some of the similarities and differences between publicizing information services within the academic and corporate environments, comparing the marketing experiences of Abbot Laboratories (Illinois) and Indiana University. It shows some innovative online marketing tools, including an animated gif model of a large, integrated current awareness system that helps educate users and spreads the word about changes in the library, new opportunities for staying informed, and new information tools. Details about how this model was created are presented. The paper also suggests that computer literate librarians can be very effective in applying their skills to the marketing process in libraries. (Author/MES)
Descriptors: Academic Libraries, Comparative Analysis, Computer Literacy, Corporate Libraries, Higher Education, Librarians, Library Services, Marketing, Selective Dissemination of Information, User Needs (Information), World Wide Web
For full text: http://www.sla.org/content/Events/conference/2002annual/ confpap2002/papers2002conf.cfm/.
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A