ERIC Number: ED477965
Record Type: RIE
Publication Date: 2003-Apr-10
Reference Count: N/A
State Alcohol Advertising Laws: Current Status and Model Policies.
The concern about alcohol marketing and underage drinking has been heightened by recent findings in the scientific research community. Studies have established that alcohol advertising exposure influences a young person's beliefs about alcohol and his/her intention to drink. They also suggest that advertising may have a direct impact on youth drinking practices and drinking problems. These findings are bolstered by similar studies of tobacco advertising, which has been shown to influence the likelihood of young teenagers experimenting with tobacco. In response to this concern, public health advocates are increasingly urging policymakers to consider counter-advertising campaigns. State public health departments in California, Massachusetts and Florida made critical strides in reducing underage smoking rates in their states in recent years by sponsoring tobacco counter-advertising campaigns. Research indicates that this approach should also be used as part of a comprehensive public health strategy to reduce underage drinking. In addition to counter-advertising, the appeal of alcohol to underage youth can be limited by reducing youth exposure to alcohol advertising and marketing. This report undertakes the first nationwide examination, state by state, of the existing tools state officials have at their disposal to reduce youth exposure to alcohol advertising and marketing. (GCP)
Descriptors: Adolescents, Advertising, Alcoholic Beverages, Drinking, Marketing, Mass Media Effects, Public Health Legislation, State Legislation, Youth
Center on Alcohol Marketing and Youth, Georgetown University, 2233 Wisconsin Ave., NW, Suite 525, Washington, DC 20007. Tel: 202-687-1019; Web site: www.camy.org. For full text: http://camy.org/research/statelaws0403/.
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Produced by the Center on Alcohol Marketing and Youth.