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ERIC Number: ED477650
Record Type: Non-Journal
Publication Date: 2003
Pages: 46
Abstractor: N/A
Reference Count: N/A
ISBN: ISBN-1-8821-9778-X
Making Creativity Practical: Innovation That Gets Results. For the Practicing Manager. An Ideas into Action Guidebook.
Gryskiewicz, Stan; Taylor, Sylvester
This booklet discusses creativity and provides suggestions for instigating and implementing creativity in organizational settings. Specifically, the booklet discusses practical creativity (also called targeted innovation), an approach to generating ideas especially suited to organizational problem-solving. The targeted innovation process, according to the booklet, can be used to diagnose, generate, and apply different creative approaches to specific problems. The booklet details the five steps of the process: (1) State the problem in a way that encourages creative problem-solving; (2) learn and understand different problem-solving styles; (3) learn and understand the creative pathways and their relationship to problem-solving; (4) generate ideas; and (5) evaluate those ideas. In addition, the booklet contains sidebar summaries, several checklists, and a short list of suggested readings. (WFA)
Center for Creative Leadership, P.O. Box 26300, Greensboro, NC 27438-6300 (Stock No. 421, $8.95). Tel: 336-288-7210; Fax: 336-282-3284; e-mail:; Web site:
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners; Administrators
Language: English
Sponsor: N/A
Authoring Institution: Center for Creative Leadership, Greensboro, NC.