ERIC Number: ED477447
Record Type: RIE
Publication Date: 2003
The Relationships between Alumni Participation and Motivation on Financial Giving.
Gallo, Peter J.; Hubschman, Betty
This study explored the relationships between alumni participation in university alumni events, past university experiences (motivation), and financial contributions (alumni giving). The university studied is a small private level 5 university with an enrollment in 1991 of 1,200 and 2,000 in 1999, and researchers studied undergraduates who graduated between 1991 and 1999. The instrument was the American College Testing Program (ACT) Alumni Outcomes Survey. It was hypothesized that participation in alumni programming and financial giving are significantly related, and the study finds strong support for this hypothesis. The fact that propensity to give is tied to alumni participation creates a complex mix for alumni and development professionals and suggests that offices of institutional advancement must plan programs strategically to satisfy alumni on many fronts. (Contains 6 tables and 14 references.) (SLD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Educational Research Association (Chicago, IL, April 21-25, 2003).