ERIC Number: ED477331
Record Type: Non-Journal
Publication Date: 2002
Reference Count: N/A
Media Unit. ArtsEdge Curricula, Lessons and Activities.
This "mini" curriculum unit introduces primary children (grades K-3) to the concept of images presented through the media, primarily advertising through print and on television. The unit is divided into three approximately 45-minute lessons. In the unit's first lesson, students will discuss why they like the particular toy they have chosen to bring to class, while the second lesson begins with a teacher-led discussion of the purpose, target audience, and value of advertisements in general, and of the specific ads each student has brought to class from home. In the unit's final lesson, students will make an outline drawing of their chosen toy, either from observation or from memory, including background/foreground space on the picture plan as well as possible symbols for their advertisement with consideration given to their target audience. Each lesson provides an overview and detailed information for the teacher; cites relevant national standards, strategies, and instructional objectives; and offers a step-by-step instructional plan. Each lesson also discusses assessment and suggests extension activities. (NKA)
Descriptors: Advertising, Class Activities, Classroom Techniques, Curriculum Enrichment, Language Arts, Learning Activities, Lesson Plans, Mass Media, Primary Education, Student Educational Objectives, Units of Study
For full text: http://artsedge.kennedy-center.org/teaching_materials/curricula/curricula.cfm?subject_id=LNA.
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Students; Teachers
Sponsor: National Endowment for the Arts (NFAH), Washington, DC.; MCI WorldCom, Arlington, VA.; Department of Education, Washington, DC.
Authoring Institution: John F. Kennedy Center for the Performing Arts, Washington, DC.