ERIC Number: ED477159
Record Type: Non-Journal
Publication Date: 2002-Nov-22
Reference Count: N/A
Communication Departments in (Pro) Action: A Case Study of an On-Campus Mini-Conference To Address Concerns about the Quality, Centrality and Viability of the Communication Major.
Everett, Marcia; Rudd, Andrew E.
The National Communication Association's Assessment Packet identified divisions between and among sub-fields of communication as threatening the viability of departments on many campuses and possibly even the integrity of the discipline. In 2000 James Applegate advocated in "Spectra" the importance of unity for developing a strong departmental presence on individual campuses. A February 2002 thread of CRTNET listserv returned to the recurring conversation, debating what kinds of jobs are available to communication majors. While these problems represent some widespread challenges to communication departments, a case study explored how one department dealt with these and other threats upon their campus through a one morning mini-conference. The department's Communication Arts major allowed students a concentration in public relations, theater, journalism, communication studies, or media communications. This particular college had experienced a drop in campus enrollment, and retention data indicated that students were not persisting at a level that was institutionally desirable. This paper discusses the planning for the mini-conference, its workings or seminar sessions, and the educational goals which were outlined at the mini-conference. The paper also states that, since student feedback found the mini-conference to be useful, a second mini-conference was conducted. It notes that several additional sessions were added based on the assessment of the first mini-conference. A conference program is attached. (NKA)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A