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ERIC Number: ED476669
Record Type: Non-Journal
Publication Date: 2002-Nov
Pages: 41
Abstractor: N/A
Reference Count: N/A
Exploring College Decision-Making: A Disconnect in Student Ratings.
Espinoza, Suzanne
This study used information from the College Board's Admitted Student Questionnaire (ASQ) to investigate how enrolling students rate college choice factors in general and how they rate the colleges in which they have chosen to enroll. The sample included 68,428 admitted freshmen student responses to the ASQ, representing 122 institutions. Findings show that there was little variance in the institutional ratings that enrolling students assigned to their selected campuses based on college choice factors. Results also reflect a "disconnect" between what enrolling students report as important in general when they select a college campus and the factors that are implicitly important based on their enrollment behavior. Students did not rate the institutions they chose to attend "best" within their choice set, but they did rate these institutions "better than most" on all college choice factors assessed. Having committed themselves to a college, students may gave rated that institution high in a need to justify their choice. The mean ratings of enrolling students on college choice factors in general suggest that on average, they consider issues related to Academics, Service, and Cost to be the most important in their college decision making. Students, however, tend to rate institutions they choose to attend highest on Academics, Location, and Service. The importance ratings they assign to college choice factors generally do not match the institutional ratings they assign to their selected college campuses on these same factors. The paper discusses the implications of this "disconnect." (Contains 12 tables and 97 references.) (SLD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A