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ERIC Number: ED475880
Record Type: RIE
Publication Date: 2001
Pages: 56
Abstractor: N/A
Using Strategic Communication To Support Families: A Guide to Key Ideas, Effective Approaches, and Technical Assistance Resources for Making Connections Cities and Site Teams.
Edgar, Joanne
The Making Connections initiative, which works to build strong families and strong neighborhoods in 22 cities, promotes an explicit communication policy to get the kind of support and involvement that can make a difference. This guide defines the principles and components of effective communication and shows how communicating can be a critical element of success. It presents an array of options for communicating and a framework for thinking strategically about choices. The guide defines communication broadly, asserting that community residents who are working to make their lives better are at the heart of a communication strategy. It addresses a wide array of ways to communicate with residents and other community leaders. The introduction discusses the ingredients of a comprehensive communication strategy and presents a framework to make it happen, noting that to be successful, communication activities and products must be diverse, involve multiple players and audiences, and build consensus through discussion and debate. The next two sections present potential requests, opportunities, and challenges as well as promising approaches and resources (with examples from seven cities). (SM)
The Annie E. Casey Foundation, 701 St. Paul Street, Baltimore, MD 21202. Tel: 410-547-6600; Fax: 410-547-6624; e-mail:; Web site:
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Annie E. Casey Foundation, Baltimore, MD.
Grant or Contract Numbers: N/A
Note: Part of a series from the Technical Assistance, Resource Center of The Annie E. Casey Foundation. For other guides in this series, see ED 461 700 and ED 466 522.