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ERIC Number: ED475364
Record Type: Non-Journal
Publication Date: 2003-Apr
Pages: 17
Abstractor: N/A
Reference Count: N/A
Is Newer Better: A Comparison of Web and Paper-Pencil Survey Administration Modes.
Sun, Anji; McClanahan, Randy
The use of Web-administered surveys by colleges and universities is becoming more prevalent as the Web mode can be more cost efficient and less intrusive on class time than the traditional paper-pencil mode. The purpose of this study was to compare several potential survey issues by mode to see if the Web mode was as viable an approach as the more traditional paper-pencil. Of particular concern were coverage error, nonresponse error, response set, and the psychometric qualities of the data collected. Data from three postsecondary institutions that had administered the American College Testing programs "Student Opinion Survey" first on campus using the paper-pencil mode and then via Web were used. The total number of respondents from all 3 institutions was 1,874 in 1997 (paper-pencil) and 1,251 in 2001 (Web). Findings from the study indicated that the two modes were comparable, with the Web mode perhaps allowing for more representative sampling. (Contains 9 tables and 12 references.) (Author/SLD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A