ERIC Number: ED475222
Record Type: Non-Journal
Publication Date: 2003
Reference Count: N/A
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies. Super Searchers, Volume XI.
Villamora, Grace Avellana
This book presents interviews with 13 research professionals that contain favorite online search strategies and research tools, anecdotes, "how to" survival tips, and best-practice examples. The appendix lists referenced sites and sources in the following categories: (1) online resources; (2) books, annuals, newsletters, magazines, and articles; and (3) professional associations, and trade organizations. Contains an index. (MES)
Descriptors: Information Scientists, Information Services, Information Skills, Information Sources, Interviews, Online Searching, Professional Associations, Research Skills, Research Tools, Researchers, Search Strategies
Information Today, Inc., 143 Old Marlton Pike, Medford, NJ 08055-8750 ($24.95 plus shipping). Tel: 609-654-6266; Tel: 800-300-9868 (Toll Free); Fax: 609-654-4309; e-mail: email@example.com; Web site: http://books.infotoday.com.
Publication Type: Books; Guides - Non-Classroom; Opinion Papers
Education Level: N/A
Authoring Institution: N/A