ERIC Number: ED475098
Record Type: Non-Journal
Publication Date: 2001
Reference Count: N/A
911! A Manual for Schools and the Media during a Campus Crisis.
School district communications planning rarely includes ways to work with the media during an emergency. This short guide is aimed at providing both school officials and media professionals with specific perspectives and recommendations for cooperating to deliver crucial information to parents and the community during a crisis on campus. The purpose of the guide is to assist school districts and the media in collaborative planning for a crisis such as a shooting, natural disaster, or other event requiring the attention of law enforcement. The guide touches on the following topics: (1) why it is important to plan for a crisis; (2) the needs of schools and the media; (3) who should be included in crisis communication planning; (4) what should be included in a crisis communication plan; (5) what to do when a crisis occurs; (6) legal interpretations regarding media access to school campuses; and (7) the role of law enforcement. The guide includes a resource information list and several checklists. (WFA)
Descriptors: Communications, Cooperative Planning, Crisis Management, Elementary Secondary Education, Emergency Programs, Institutional Advancement, Mass Media Role, News Media, Organizational Communication, Police Action, Police School Relationship, Public Relations, School Community Relationship, School Security
California School Boards Association, 3100 Beacon Blvd., West Sacramento, CA 95691 ($10.95). Tel: 800-266-3382 (Toll Free); Fax: 916-371-3407; Web site: http://www.csba.org.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Policymakers; Media Staff; Practitioners
Authoring Institution: California School Boards Association, Sacramento.
Identifiers - Location: California