ERIC Number: ED474978
Record Type: RIE
Publication Date: 2002
Vision and Strategic Planning.
This document is a chapter in "The Principles and Practice of Educational Management," which aims to provide a systematic and analytical introduction to the study of educational management. The structure of the book reflects the main substantive areas of educational leadership and management, and most of the major themes are covered in the volume's 19 chapters, of which this is one. This chapter considers the nature and place of vision and mission within strategic planning. It defines strategic management and strategic planning, explores the process of strategic planning, and relates strategic planning to educational-management models. Vision and mission can be vague in conception, but they are important components of educational management. The responsibility of a shared vision is often ascribed to the principal, and while shared vision is expected, its effects may range widely: from a force that shapes teaching and learning to a political means of defusing criticism and disguising truths. Strategic management, which is often coupled with vision sharing, can be defined as the overarching process that includes strategic thinking, strategic planning, implementation, and review. Strategic planning, in particular, is considered a vital part of educational management but it can operate in various ways, from the political to the cultural. Although vision and strategic planning are commonly linked, the question remains as to how the values that underlie vision can be used to shape a strategic plan. Attempts to link vision and strategy happen both at the inception of a plan and on an ongoing basis, and results can be tenuous. To attract general support, the vision and its values need to be general; the more specific they become, the more likely they are to contradict stakeholders' own values. (Contains 40 references.) (RJM)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: N/A
Note: In: The Principles and Practice of Educational Management; see EA 032 295.