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ERIC Number: ED474891
Record Type: Non-Journal
Publication Date: 2001
Pages: 23
Abstractor: N/A
Reference Count: N/A
Pedal Power Goes Global. Twelfth Grade Economics Lesson Plan. Schools of California Online Resources for Education (SCORE): Connecting California's Classrooms to the World.
Antillas, Madeline
Many factors must be considered when a company decides to market its product in another country. It must research the targeted country to determine if there is a demand for the product, decide on product modifications needed to match the new market, and develop a plan to market and distribute the product in this new business environment. In this 12th-grade economics lesson, the goal is to open the international market for bicycles. The student firm has received a letter from Pedal Power to engage the team to determine if and when the company should sell its bicycles abroad. The lesson describes the task and asks that four experts (a team) from China, South Africa, Mexico, Brazil, Israel, Saudi Arabia, Germany, Russia, or Japan be assigned the task. It outlines the following five step process: (1) country research; (2) modifying the product; (3) establish a sales plan for 3 years; (4) develop a marketing plan; and (5) select a distribution plan. Each team presents its findings about the target country using posters, charts, and technology. The lesson also contains learning advice, a glossary of economic terms, evaluation information, process questions, country background market worksheet, illustrations and information about bicycle models, operations rubric, and country rubric. The teacher notes states grade level/unit; states lesson purpose and goals; addresses standards; discusses chronological and spatial thinking and historical interpretation; gives length of lesson; and provides background information. (BT)
Schools of California Online Resources for Education, San Bernardino County Superintendent of Schools, 601 North East Street, San Bernardino, CA 92410-3093. E-mail:; Web site:
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Language: English
Sponsor: N/A
Authoring Institution: San Bernardino County Superintendent of Schools, CA.