ERIC Number: ED474589
Record Type: RIE
Publication Date: 2002-Oct
How Do We Know We're Doing It Right? Assessing Outcomes in Core Business Communications Courses.
Marshall, Thomas A., II
Outcomes assessment is increasingly important to regional accrediting agencies, which are requiring self-study reports to not only analyze the outcomes assessment efforts, but also use assessment results to improve programs. This paper illustrates the process in a university-wide required business communications course by discussing the problems of setting standards, enlisting faculty support, and establishing a consistent portfolio rating system. Handouts of the exit standards, rubrics, and assessment results are attached. (Author/RS)
Publication Type: Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Business Communication (67th, Cincinnati, OH, October 23-26, 2002).