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ERIC Number: ED474555
Record Type: Non-Journal
Publication Date: 2002-Oct
Pages: 21
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Motivational Design Quality, Internal Benchmarking and Statistical Analysis of Corporate Information Materials: A Pilot Study.
Cap, Ihor
This paper reports on an exploratory pilot study at Network South Enterprises (NSE) (Manitoba), a non-profit, community-based organization with the purpose of providing employment services for adults with mental disabilities. The study used a focus group, an open-ended questionnaire, and a 36-item InfoMMS scale to determine the motivational appeal of NSE print materials and contents. Seven employers took part in the pre-benchmarking phase of the study to determine any difficulties with the current performance levels of NSE corporate information materials. Another seven employers were later used to determine the performance levels and the effects of newly developed treatment materials and contents. The study provided vital internal pre-benchmarking stage pretest data for: (1) estimating the reliability of the InfoMMS administration; (2) estimating the performance levels or usefulness of existing corporate materials; (3) clarifying design, development, and use of future corporate information materials and preferences; and (4) providing a ready bank of baseline control data against which future materials and associated benchmarking partner data can be compared. (MES)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada