ERIC Number: ED474376
Record Type: Non-Journal
Publication Date: 2002
Reference Count: N/A
The Entrepreneurial Response of Public Universities. Professional File, Summer 2002.
To complete in the increasingly competitive marketplace, public universities need to become more flexible and more focused in reactions to expanding and changing demands. As the case study of five European universities by B. Clark (1998) demonstrates, an entrepreneurial response on the part of universities results in diversified income, a decreased dependence on the government, new approaches that provide a different institutional character, and a more focused, confident, and resilient university. The tendencies evidently in and methods and intricacies of this response are discussed in this essay. As public universities seek new administrative forms and strategies to motivate the academic heartland to acquire the entrepreneurial culture that stimulates innovation, self-reliance, and pursuit of discretionary funds, hard work is needed. Doing nothing poses very large risks. The process of transformation in a university is an immense field of creativity and opportunities, but it is a necessity. (Contains 27 references.) (SLD)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Canadian Society for the Study of Higher Education.
Identifiers - Location: Canada