ERIC Number: ED474221
Record Type: Non-Journal
Publication Date: 2002
Reference Count: N/A
Get Connected to School-to-Career: A Quick Guide for Engagement Specialists.
New Ways to Work, San Francisco, CA.
This guide provides engagement specialists with information to help them build strong, lasting partnerships with employers and labor partners that translate into life-changing opportunities for the youth of California through the School-to-Career initiative (STC). (Companion guides for associations, labor unions and employers are available separately.) It begins by outlining these four easy steps to getting started in engaging workplace partners: be prepared, make a plan and stick to it, market and sell your service, and deliver flawless followup. The steps are then described in detail. Step 1 details understanding the market, organizing your product or service, and identifying your resources for engagement. Step 2 covers defining your customer base and qualifying the market, creating and following a marketing plan, focusing your efforts and connecting to others, and building a simple and efficient delivery system. Step 3 describes making the sale, beginning with a focus on customer service, and effectively structuring your sales presentation. Step 4 suggests activities needed to provide flawless followup from simple thank you notes to surveys that measure customer satisfaction. A section of additional resources provides websites to help answer questions and gain access to proven tools and strategies. (YLB)
Descriptors: Career Education, Corporate Support, Education Work Relationship, Elementary Secondary Education, Guides, Integrated Curriculum, Job Placement, Labor Market, Linking Agents, Marketing, Marketing of Education, Outreach Programs, Partnerships in Education, Public Relations, School Business Relationship, School Community Relationship, State Programs, Student Employment, Vocational Education, Work Experience Programs
New Ways to Work, 785 Market St., Suite 950, San Francisco, CA 94103. Tel: 415-995-9860; Web site: http://www.nww.org/. For full text: http://www.stc-clearinghouse.com/wbl/downloads/el/Engagement_QG_1 1-2.pdf.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Authoring Institution: New Ways to Work, San Francisco, CA.
Identifiers - Location: California