ERIC Number: ED474122
Record Type: RIE
Publication Date: 2001-Mar
Reference Count: N/A
Community How To Guide On Underage Drinking Prevention: Media Relations.
National Association of Governors' Highway Safety Representatives.
One of the most effective ways to raise awareness about a problem and generate support for solutions is through the media. This guide describes the basic principles of media relations that can help organizations develop an effective media strategy for underage drinking prevention. The tools that are necessary for this strategy, including news advisory, news release, letters to the editor, and "o-ed" articles are described and samples provided in the appendix. This booklet also describes the techniques for a successful interview and suggestions on how organizations can conduct effective news conferences. Additionally, there are examples of how other underage drinking prevention organizations have effectively used the media to communicate their message. Finally, because underage drinking can often end up in tragedy, this booklet suggests coalitions and organizations develop a plan to deal with these incidents when they occur in their communities. (GCP)
Descriptors: Adolescents, Community Coordination, Community Programs, Drinking, Guides, Mass Media, Mass Media Effects, Prevention, Program Effectiveness
For full text: http://www.nhtsa.dot.gov/people/injury/alcohol/Community Guides HTML/Guides_index.html.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: National Highway Traffic Safety Administration (DOT), Washington, DC.
Authoring Institution: National Association of Governors' Highway Safety Representatives.
Note: For the series of "Community How To Guides," see CG 032 271-279.