ERIC Number: ED474097
Record Type: RIE
Publication Date: 2002
Introduction to the Application of Web-Based Surveys.
This paper discusses some basic assumptions and issues concerning web-based surveys. Discussion includes: assumptions regarding cost and ease of use; disadvantages of web-based surveys, concerning the inability to compensate for four common errors of survey research: coverage error, sampling error, measurement error and nonresponse error; and web-based survey design. The paper concludes that based on the research thus far on web-based surveys, the following features are recommended for online survey products: (1) provide the option to include a progress indicator on the survey; (2) provide a method for respondents to print a printer-friendly version of the survey; (3) provide the researcher flexibility in the design and formatting of the survey; and (4) provide methods of authentication for probability samples such as password protection or PIN numbers. Two appendixes include "Criteria for Evaluating Web Sites (Southern Regional Education Board)" and a table of 'Principles for the Design of Web Surveys" (Dillman, Tortura, and Bowker, 1998). (Contains 18 references.) (AEF)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A